In recent years there has been more and more written about Viral Marketing and why you should be using it to drive traffic to your site. So, what is viral marketing, and why should you care? Is this just another fad that will soon fade away?
Viral marketing is a way to involve other people spread your message. We can apply the very same concept in link building campaigns and create a viral link.
In short, viral linking works exactly in the same manner as viral marketing. It involves getting other people to willingly spread your link or article for you. People who like what you have done tell other people, and the message spreads from person to person like a virus. When that happens, it is referred to as your message or link “going viral.”
This link building tip relies heavily on word of mouth advertising; someone sees or reads what you have to offer and post in at his blog or website linking back to your website/blog. The readers of that blog/website see or read that message and they post to there websites or may recommend the link to a couple of their friends, and they tell a couple of their friends, and so on. The number of people who are aware of you and your message increases exponentially. The more people hear about your site, the faster your traffic grows. How large will it grow? There is really no way to tell. The only real limit to the amount of traffic possible is how many people your site host can handle.
Just think about how quickly it could spread. If one person saw your message and told 2 people, who told 2 people, who told 2 people, and it continued, your message would very quickly be in front of thousands of people. If each person just told two other people, look how quickly it can grow.
1 x 2 = 2
2 x 2 = 4
4 x 2 = 8
8 x 2 = 16
16 x 2 = 32
32 x 2 = 64
64 x 2 = 128
128 x 2 = 256
256 x 2 = 512
512 x 2 = 1024
Now just imagine if you started with 100 people spreading your message or link, or 1,000 people. You can see that it doesn’t take long before hundreds of thousands, or even millions of people are aware of who you are, and better still, are visiting your web site and buying your products or services.
Social media plays the vital role in any viral marketing or viral link building campaign. By creating something that is worth talking about and passing along, you create a “buzz” that spreads across the internet, people will link back to your site and traffic floods to your site to see what the buzz is about. Once they are there, if they like what they see, they pass the information along, and the buzz continues to grow. Though its not easy to covert the traffic from such buzz as you aren’t in control of what type of traffic will be generated by this.
Making something that goes viral is another task that itself is a big issue. You need to research lot and come up with something unique or something that has not been explored in your industry. Or you can counter some pre existing theory in your niche. Or the simplest method is to gather all the resources on some specific topic and post it.
There are several reasons that you should be using viral link trick or traffic generation techniques to build your business and attract customers to your website.
1. It is a fast, effective way to drive traffic to your site.
2. It can be very inexpensive.
3. It can brand you or your website in your industry
4. Helps you be authority in future
5. Helps you get hundreds of backlinks
6. Can increase trust rank in eyes of Google
One thing to remember is that a negative message can go viral, too. Unfortunately, you are not going to be able to please everyone. If you do enough business, eventually you are going to have someone who is unhappy with you and your business. It only takes one customer that is dissatisfied to put a shadow of doubt in your customer’s minds about whether they should do business with you or not. Once that doubt is there, it is hard to remove it. If people are not happy with the service they received, they are more likely to tell people about it than if they are happy customers. So be sure to make the things as much smooth as possible.