admin on February 4th, 2009
If you desire that your website should rank high in the search engines you need an effective link building strategy. The search engines like to see links pointing back to your website, the more links they see, the more important they think your site is and the higher your site will rank. But you don’t want just any old links. The best kinds of back links are links with relevant keywords.
Link building needs to be an ongoing part of your search engine optimization strategy, the more back links you have the better. But don’t rush and suddenly get thousands of links pointing to your site, you need to grow your back links naturally.
It seems more natural to get a few back links every day than to suddenly get thousands of back links overnight. The search engines watch for unnatural patterns, and if they think you are trying to manipulate them, they will drop your site from the search results.
The one thing you don’t want to do is give the appearance of anything that looks contrived. Resist the temptation to buy thousands of links, exploding your link popularity overnight will get your site penalized. How you link is important. Create anchor text using keywords for your back links when you can.
Anchor text is a clickable link, it is simply the text used to link to your site. The search engines use this text to help them decide what your page, is about. So, when possible, choose your major keywords as anchor text. You must use both your main keywords, and variations of your keywords. Try to vary the text you use to link to your site so that it looks natural. And remember that each page on your site ranks for its own keywords so the keywords you use when you link to a specific page on your site won’t necessarily be the same as when you link to your home page. You may won’t always be able to specify the anchor text, but make sure you seize the opportunity when you can.
Link building is just one aspect of search engine optimization, but it’s an important one, so create a link building strategy and keep on building links to the pages on your site. You will see an improvement in your search engine rankings and an increase in the traffic to your site. Building back links is well worth the effort.
admin on January 11th, 2009
Search Engine Optimization is not just submitting to major search engines and looking for traffic to come. You have to get in top rankings in SERP’s (Search Engine Results Page) on the related keywords for your website. To get these top rankings, you need to build backlinks or in other terms you have to do link building.
Article submission is one of the most popular ways of website promotion and link building today. It is an excellent way to brand yourself and your website with very little, if any cost involved. Article submission is a great tactic and the rewards can be plentiful, it is is a key aspect in search engine optimization and neglecting this means voluntarily saying goodbye to untapped, traffic, opportunities and resources.
No doubt many of the today’s big fishes of SEO Industry termed Article submission as a no-no seo technique due to the efforts you have to make in building original and unique content then submitting it to online article publishers. But we all can see clearly that they did and still doing the same by writing guests articles on different blogs and websites. So isn’t this a little unfair to stop people doing what they are doing?
The SEO advantage in article submission is that the search engines give far more weightage to unique content and the links embedded in the content. Therefore article submission will have several positive effects on your website.
We all know that original content is what the web and the major search engines are screaming out for. An experienced SEO knows the power of original, unique content and therefore that is why they deliver it to the search engines by the truck full. That is why they can truly call themselves Search Engine Optimizers.
Getting the unique content distributed online so that your website and links can be seen by a greater audience is vital in Search Engine Optimization. The article itself will create content for the back link that is relevant to your website, as all of the top search engines love good content, article submission can be a very effective and much better way to improve the search engine ranking and link popularity of your website than just about any other method currently available.
You will get your article published all over the web when you submit it to article publishers or to those online article submission services that has a free content directory on their web site. For especially large or successful portals, you might even offer to produce unique content for their portals in exchange for the publicity, rather than simply offering articles you have previously run in your own portal. Your articles are then potentially published on thousands of article sites where webmasters or bloggers seeking free content pick up the articles and publish them on their blogs and niche sites.
In essence article submission is the only free way to promote your website on multiple desired keywords and produces real results almost immediately. Thankfully article submission is still a white-hat, ethical technique used by Search Engine optimizers to gain new one way links and help promote their website or specific link urls. Oh Yes! we can do it in an old fashioned black hat way, too
admin on November 26th, 2008
An active and ongoing link building campaign should be part of every website’s SEO strategy. Why? Cause you are not the only person doing that business on the internet. There are thousands of people on the web doing exactly the same business like yours. Sure, you don’t have to continue looking for sites to request links from, but you should spend your time on link building once the site development and designing phase get finished. It is just as important as indexing your site in the engines and maybe more as the engines will find you if you’re well linked to but may drop you from there index if you’re not.
What Is Link Popularity?
Link popularity or link popularity building is a general term which means that how many other websites are linking to yours. But this is not it. They move forward by looking what type of content those sites contain even that how many sites link to them i.e. their self link popularity and what was the anchor text in their link to your site says.
Search Engines score your website based on this information. Sure there is a lot that come into consideration when Search Engine ranks some website but the important thing to remember here is that it’s not the quantity of inbound links but the quality of the websites linking to you, and how relevant they are to your website. There are thousand of those premium link directories out there that can boost your link popularity.
What is link spamming?
Link spamming is a process to artificially inflate or increase your link popularity. There are a variety of ways to do this. For example those highly visible link farms, where hundreds of websites have the same links page on which they all, regardless of their site’s content, link to each other to web logging to creating loads of mini websites just for the purpose of linking them to your main website.
But remember that Search Engines are now able to discover this and can penalize or ban websites for using these methods. If you secure inbound links on informative sites you are going to get qualified traffic as well as ranking whereas link farms or web logging won’t bring you any.