admin on January 26th, 2009
There are several factors involved in the optimizing and improving the web sites ranking in the search engines. And the back bone of them is link building. With every day changing web trends, Search Engine marketers exploring new and unique ways for link building and press release submission is found to be the one most vital tool. But then almost all web sites and business concerns send out their press release all the time and how can you actually stand out from the tough competition and make people and customers read your press releases? Before going into the details on how to promote the press release or how to write a proper optimized press release, let us first discuss what a press release is and how it is useful for search engine marketing.
A press release is nothing but an announcement or information about the launch or release of a new product or service. The announcement is made through the news media or other publications depending on the product and the audience targeted. It is a public announcement targeted as to the how, why, when and for what the product or services is introduced. Press releases take the product and makes it public and thus strikes awareness among people about the product. Thus it serves as a great marketing tool. The most important aim and focus of the press release is to gain the creditability of the public.
No doubt there are several sample press release templates out there and you can find hundreds and thousands of example/sample of press releases but how can we term something as a perfect press release format? Generally people seeing the hyped up advertisements whose sole aim is to talk all good things only about the product adhere from it or keep off from it as they lose trust and believe it to be a hoofed product. Whereas press release are written from the third party view and hence does not over expose the creditability of the product nor speak negatively of it. Taking a common stand these press releases are released and it most relevant like a product review. So people like reading press releases to update their knowledge on a particular product, service or a company. And if they found it helpful, they even post it on there website as a news, mentioning the concerned website and hence giving you a juicy backlink.
A well drafted press release can therefore serves as a great link building tool as well as expose the business concern and its products and services to the masses at the same time. This in fact affects the sales and it increases by leaps and bounds and most of gain helps to gain a trust and creditability among the people and customers. Thus press release submission can benefit any business organization and helps in its popularity among the public. In order to get maximum benefit the press release should be very well drafted by a professional.