admin on February 17th, 2009
Link building can be a long and difficult process. Given the scope of most link building projects, it’s vital that you allocate your resources and time efficiently. Awareness of the major link building myths and a bit of creativity can go a long way toward effective link building.
When deciding whether or not to submit a link on a web page, the major factor that used to determine the value of the page and the link is often Google PageRank and the site’s relevance. They are no doubt should has there importance but neglecting the link building opportunities cause of these factors isn’t a good thing.
Google’s PageRank is the indicator of authority that Google assigns to some specifc each web page. High PageRank is a good sign but in some cases links on PR 0 page can prove quite valuable, such as on an authority domain like a .gov or .edu link.
The best links are always on relevant sites preferably those of the same niche or industry or those with similar themes but links on entirely unrelated sites aren’t harmful, and can often help. Use common sense, but never reject a link building opportunity outright just because it isn’t in the same industry as your site.
Don’t think that the old school link building techniques won’t work cause some big SEO says so. The classic form of link building has always been asking via personalized email or a phone call to the webmaster to the site on which you’d like a link. It remains one of the most consistently effective techniques.
Use new techniques like “link bait,” articles written with the intention of gathering links. Write about sensational, reader-friendly topics and use catchy headlines. Create some video content that’s attractive to link to.
Don’t let go any link building opportunity. Run an effective link building campaign and avoid the myths and be creative and innovative.