Link Building Via Competitor Analysis
admin on April 8th, 2009
After doing the basic link building like directory submission or forum participation, what one can do to build quality backlinks for his website. The solution is simple and lies right in front of you. Competitor Analysis!
Though basically the competitor analysis started the very same moment when you decided to make a website in same niche. you search for the terms related to that niche and see which sites are coming up with what services. you then try to come up with a better solution or something entirely unique. But competitor analysis for backlinks can plays a major role in improving your rankings in SERP’S.
The theory is simple…See the backlinks of your competitor and try to get link from the very same resources. This will give you the advantage of getting good position in less time as compare to your competitor. you wil find variety of links when doing competitor back links analysis like directories, forums, blogs etc etc. Divide these resources in three sections
1. Free resources
2. Paid resources
3. Exchange resources
Free resources include directories, forum participation, etc etc. Paid resources include buying links or reviews on blog. And the exchange resource include link exchange, banner exchange etc etc.
Go for the free resources first. Get as much as you can. Then target the Exchange resources. See what you can give to get link from there website. if you have to do link exchange then consider making a separate page for such links. in the last go for paid links.
Now the strategy is clear but one thing is missing…The Tool. Since Google has completely stopped showing anyone’s backlink via link: query the only and the best option we have now is Yahoo explorer and other third party tools.
In the upcoming posts we will discuss each tool with its specialties and working.
