What Is A Quality Backlink?
LinkBuilderz
There were days when getting a link is enough to get you on top spot on major search engines like Google. These were the days when you keep all your important keyword in meta keyword tags and then the search engines has no choice left but to rank your website on top spot on those terms. But those good old days are gone now. Though the link building is still the major part of the game, the rules are changed a lot.
Earlier what matter is the number of links you get for your website. Then Google started to evaluate a website backlinks considering many factors. Now a days Google consider many factors including quality of links, Age of links, Link placement etc when accepting a link as a vote for some website. But Lets say I have found a place or website from where a back link has proven to give boost to one of my website. what chances are there that the link from same place to some other website will perform in the very same fashion. Here starts the trouble and that dreadful theory that All links are not Equal..
Google and the other search engines use very complex mathematical formulas (algorithms) to determine how high up a site should come in the search results when a phrase is typed in. The search results vary over time, by search engine and by whereabouts in the world you are searching. Some experiments are also going on in the search engine world to use your previous searches as a clue to what you are likely to be looking for. Inbound links to your site will generally help you in the search results but all inbound links are certainly not equal.
There were days when the theory applies that If you are lucky enough to get a link from, say, the front page of CNN’s site then this will count for a lot more weight in the search engine’s view than a link from your best friends’s blog, for instance. But it seems that this theory works no more. Now the backlink quality is something that is consider by Google even more rather than those traditional signals like PageRank, outbound links etc etc. So what exactly I mean when i say Quality Of Backlink?
AS you know that Google recently update its algorithm to minimize the effect of links from blogroll of a blog. Why? Cause its now really easy to buy a link from a webpage having 6 PageRank for some dollars. So to minimize the effect of this practice; Google is considering the actual value of links in term of relevancy, Age, and of course the link place.
The relation between the content of the page and the link going outside from that page is the core factor in evaluating a backlink now. Let say I happened to get a backlink from a web page having 5 Google PageRank. My website topic is pet food but the content of the page, from where i am getting link, is about mesothelioma cancer. Chances are that such backlink is worthless for me. Although it do pass some PageRank but I doubt that such type of links are playing any important role in terms of ranking.
Similarly the age of the link is also becoming more important as many people get link for 3 months just to pass the PageRank to there website and once achieved they remove the link from that page. But recently I experienced something unique. As many of us know that the oldest the link become, the more value it pass. But I come across a site whose backlinks are now one year old but they aren’t passing anymore link juice. They did boost ranking in beginning but now they are become obsolete in terms of boosting ranking. Strange but true.
Similarly the link place is becoming more important. As the traditional places like navigation already loses there strength in terms of boosting the ranking on some specific keywords, places like blogroll or even side bar losing there importance gradually. And after the implementation of Google’s New Algo update in Google Blog Search, its safe to assume that such thing can apply to websites too in near future.
As times passes the link building wil become more and more smart but we can conclude that an ideal back link in current scenario is within the text body area of the website preferable within text, relevant to the content appearing on that page and remain there for a longer time.
