Link Building Glossary

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Anchor Text

Definition:

  • The anchor text or link label is the visible, click-able text in a hyperlink.
  • Anchor text is the text that’s used to create a link.
  • Text that is used in link is referred as Anchor Text.

If you click on it, it will take you to the other web page.

EXAMPLE

The Blue Text is an Anchor text.

anchor text definition

Anchor Text Optimization

Definition:

  • Using keywords in anchor text.
  • Strategic use of keywords in the anchor text in inbound links.
  • Using important keyword phrases in your web page’s natural text and link it to relevant target pages.

If you click on it, it will take you to the other web page.

EXAMPLE

The Blue Text is an Anchor text.

anchor text optimization

BACK LINKS

Definition:

  • The link that is pointing to some website from another website
  • A link that points back to some website from a different website.
  • A backlink is a link that points back to your website from some other website.

If you click on it, it will take you to the other web page.

EXAMPLE

The link:YOUR DOMAIN query will show you backlinks to your website.
back link definition

Image Link

Definition:

  • An image that redirects users to some other web page or website.
  • Link, hyper linked on image.
  • A hyperlink that appears on an image.

If you click on it, it will take you to the other web page or website.

EXAMPLE

The Link on Google Image/Logo.

image link definition

INBOUND LINKS

Definition:

  • This is another term for back links.
  • Links pointing to some website from another website.
  • A hypertext link to a specific web page from other website
  • are hyperlinks which direct a person from one web page to another web page.

If you click on it, it will take you to the other web page.

EXAMPLE

The link:YOUR DOMAIN query will show you inbound links to your website.
back link definition

LANDING PAGE

Definition:

  • It is a special page where a user is taken after clicking an advertisement.
  • The landing page is the page that an Internet user goes to by clicking on a banner ad or a search result listing.
  • A webpage where user arrives after clicking a link
  • The web page that a user clicks through to from search results.

It is designer and optimized for a specific purpose on specific keywords.

EXAMPLE

An example of landing page and its procedure.
landing page definition

LINK AGE

Definition:

  • The age of inbound/incoming or outbound/outgoing link.
  • Link Age is a concept that evolve after Google sandbox penalty in which Google consider the age of the inbound links.
  • Its also said that age of web page on which the link is present also matters.

Almost all SEO’s agreed that old link from old websites weights more than the link from new website..

EXAMPLE

Link from the old sites weights a lot.
link age factor example

Link Baiting

Definition:

  • A special piece of content specifically written or create to generate or attract links
  • Any content, image, application, feature etc that naturally attract lot of links.
  • Useful content or tool or application that encourage website owners to link to it.

Its purpose is to increase or attract backlinks as well as visitors.

EXAMPLE

an example of backlinks via Yahoo site explorer.

link bait example

Link Building

Definition:

  • The process of building backlinks for your website.
  • Generating several inbound links from differebt websites for your website.
  • Process of getting high quality inbound (incoming) links for a website from other websites.

If you click on it, it will take you to the other web page.

EXAMPLE

The Blue Text is an Anchor text.

link building definition

Link Farming

Definition:

  • Placing many links to same or different sites on a single web page.
  • A webpage full of links to other sites made only for search engines to boost rankings artificially.
  • The process of link exchanging with purpose to boost rankings in SERP’s.

If you click on it, it will take you to the other web page.

EXAMPLE

The green links are external links.

link farm definition

Link Relevancy

Definition:

  • Link relevancy means that the site from which link is coming and the site where it points, are of same category.
  • Those links which are in the same or similar category as your site.
  • Relation between site linked and the site which is linking to it.

If you click on it, it will take you to the other web page.

EXAMPLE

Links in wikipedia article can be termed as Relevant links

link relevancy definition
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