Link Popularity, Link Spamming And Link Building

An active and ongoing link building campaign should be part of every website’s SEO strategy. Why? Cause you are not the only person doing that business on the internet. There are thousands of people on the web doing exactly the same business like yours. Sure, you don’t have to continue looking for sites to request links from, but you should spend your time on link building once the site development and designing phase get finished. It is just as important as indexing your site in the engines and maybe more as the engines will find you if you’re well linked to but may drop you from there index if you’re not.

What Is Link Popularity?

Link popularity or link popularity building is a general term which means that how many other websites are linking to yours. But this is not it. They move forward by looking what type of content those sites contain even that how many sites link to them i.e. their self link popularity and what was the anchor text in their link to your site says.

Search Engines score your website based on this information. Sure there is a lot that come into consideration when Search Engine ranks some website but the important thing to remember here is that it’s not the quantity of inbound links but the quality of the websites linking to you, and how relevant they are to your website. There are thousand of those premium link directories out there that can boost your link popularity.

What is link spamming?

Link spamming is a process to artificially inflate or increase your link popularity. There are a variety of ways to do this. For example those highly visible link farms, where hundreds of websites have the same links page on which they all, regardless of their site’s content, link to each other to web logging to creating loads of mini websites just for the purpose of linking them to your main website.

But remember that Search Engines are now able to discover this and can penalize or ban websites for using these methods. If you secure inbound links on informative sites you are going to get qualified traffic as well as ranking whereas link farms or web logging won’t bring you any.

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