Archive for the ‘Link Building Guide’ Category
admin on February 26th, 2009
LinkBuilding is still a major factor for good ranking in SERP’s. As you know, in any Search Engine patent they emphasize on the back links very often. Google termed it as votes where as the other search engines also pay lot of attention to them. Ofcourse quality of the backlinks is a big factor, but still you can split your linkbuilding campaign in two parts.
- Quantity Links
- Quality Links
Considering the importance of link building, there are many tools out there for making the link building task more easy and convenient, but installing every software is no beneficial to you. When more or less every link building software is giving the same info, why should one install a desktop application for this purpose? There are other options to accomplish this task efficiently. Yes, I am talking bout Firefox and its addons. That can be the only thing you need for your link building campaign, unless you are obsessed with sales copies pitching about that SECRET LINK BUILDING software. So here is a list of some of the major addons for firefox that will help in turning your link building campaign into an effective link building campaign.
1. Search Status
It is a vital tool for anyone out there performing link building tasks. The usefulness of this addon make it the must addon for firefox. So how this tool gonna help you in linkbuilding?
Search status comes with an extensive collection of options that will let you know the PageRank, AlexaRank, the incoming links to that specific page, nature of links on that page whether they are no follow or do follow and much more. You can Download this great add on right here
ADD Search Status TO FIREFOX
2. SEO Tools Rank Checker
This is a handy addon created by Aron wall that still works to get keyword rankings in SERP’s. How this tool can help you in your link building campaign?
You can search for major terms of the page and see the current ranking of the page you are considering to place your link. This will gives you a better idea about how much this link will help your keyword or website.
ADD RANK CHECKER TO FIREFOX
3. SEOQuake Addon
This is another good addon that will comes in handy in many ways cause of its Custom parameter function. But how will it helps us in terms of linkbuilding?
Well there are options/parameters in this addon that will show you the PR of external resources present on the page. Plus the digg, delicious inclusion status of the page that whether its in there or not. This tool also comes handy when it comes to the indexing info of that specific page on which you are trying to place your link.
ADD SEOQuake ADDON TO FIREFOX
4. Text link Addon
Well this is just what many people are looking for (for proof see the comments of this addon :P). Ever comes on a page where some genius put the links in text forms or making then non-click able? Sure we all do. This addon actually makes them linkable saving your efforts in copying and pasting the url.
ADD TEXT LINK ADDON TO FIREFOX
5. SeoLinkAnalysis
This is the addon that can saves a lot of your time. When we are doing backlinks research, we sure be using Yahoo Site Explorer and google webmaster central tool. What this addon actually do is show you the PageRank of the linking page, the anchor text used on the link, and also checks the do-follow or no-follow of the links. Remember that it does all these things within the yahoo site Explorer or Google webmaster Tool.
ADD SEO LINK ANALYSIS ADDON TO FIREFOX
6. Yahoo Site Explorer Addon
This addon wil save you time of manually copying/pasting or writing a url in Yahoo Site Explorer. After installing this addon all you need to do is left click on the page and choose the YExplorer option and it will take you to the Yahoo Site Explorer. You can chose to see the backlinks and indexing option of a domain or some internal page in Yahoo site explorer.
ADD YAHOO-SITE-EXPLORER ADDON TO FIREFOX
So for now play with these 6 great link building Firefox addons. In the mean time let us research for some more great tools for you to make your link building campaign an effective linkbuilding campaign.
What ??
Oh yes..you may be wondering where is my wife in all that story..
well actually I searched alot and even delayed this post for a week but not found a single actress of hollywood who is actually single means unattached or unmarried(lets forget bout virgin). All are attached with someone or having babies of someone. So you guyz help me in my this research 
and If you found any single actress of hollywood(here single means unmarried), let me know via comments.
admin on February 23rd, 2009
When doing linkbuilding, many of us just try to get any link from anywhere. But since Google is revising Back Links factor in its ranking algorithm, It is time now to review the practices and try to go to the next level of link building. Poor quality links from dodgy websites, like link farms, will have a tiny or even no influence on the search engine rankings. Therefore it is no use to get thousands of poor quality links as the time spent to look for them and create them, won’t justify your efforts.
When doing the link building, consider the following points and you don’t have to worry about anything regarding Google going mad over you and your site 
1. Don’t use same anchor text for 500 links. This may even gives you a shorter boost but after a week or two you will definitely start seeing not so good results.
2. Don’t even dare to think in link farm schemes where you can paste your 20 links ont he same page. This wont do any good to your site.
3. Don’t participate in Link Exchange programs where you get your link on some web page with name Links.html/php/etc. Links from such pages are highly de-valuated.
4. Don’t copy someone’s else content and put your link in it,. Especially when that content has already been indexed and cached by Google.
5. Don’t limit yourself to traditional methods. Think out of the box and be creative. Even if you don’t have budget to give some freebies, You can give free service or write a post on some other blog and in return gets a quality link.
6. Don’t limit yourself to short term link building. You may miss a great backlink only cause the website don’t have a PR now, but what if it gets some in the next one!
7. Don’t get hundreds of links in a day or two. What do ya think Google is? A dumb piece of software?
8. Don’t waste your several hours in reading such stupid posts about link building. Just Do it dude
admin on February 17th, 2009
Link building can be a long and difficult process. Given the scope of most link building projects, it’s vital that you allocate your resources and time efficiently. Awareness of the major link building myths and a bit of creativity can go a long way toward effective link building.
When deciding whether or not to submit a link on a web page, the major factor that used to determine the value of the page and the link is often Google PageRank and the site’s relevance. They are no doubt should has there importance but neglecting the link building opportunities cause of these factors isn’t a good thing.
Google’s PageRank is the indicator of authority that Google assigns to some specifc each web page. High PageRank is a good sign but in some cases links on PR 0 page can prove quite valuable, such as on an authority domain like a .gov or .edu link.
The best links are always on relevant sites preferably those of the same niche or industry or those with similar themes but links on entirely unrelated sites aren’t harmful, and can often help. Use common sense, but never reject a link building opportunity outright just because it isn’t in the same industry as your site.
Don’t think that the old school link building techniques won’t work cause some big SEO says so. The classic form of link building has always been asking via personalized email or a phone call to the webmaster to the site on which you’d like a link. It remains one of the most consistently effective techniques.
Use new techniques like “link bait,” articles written with the intention of gathering links. Write about sensational, reader-friendly topics and use catchy headlines. Create some video content that’s attractive to link to.
Don’t let go any link building opportunity. Run an effective link building campaign and avoid the myths and be creative and innovative.
admin on February 16th, 2009
Building backlinks is always a major problem for webmasters and bloggers. Many people, alrite SEO’s, have written hundreds of articles on how to get backlinks, What to consider when getting links etc etc. But no body tell the sources and ways you can have backlinsk. So here we are compiling a list of ways to get backlinks and backlink ideas. So ask yourself, How do you get back links to your site? and read this post.
Web Directory Submission
You can break your directory submission campaign in 3 categories. Local, Niche and General.
Link Exchanges
Develop relationships with other webmasters to get reciprocal links from related sites.
Forums Participating
Involve yourself in forums related to your niche and include a link to your site as part of your signature file.
Squidoo Lense
Create Squidoo lenses with a link back to your site.
Hub Pages
Create HubPages with a link back to your site.
Blogs
Start a blog on your own hosting or get some free ones on blogger or wordpress.
Article Submission
Write articles for article directories and include a link back to your site in the bio box or author’s resource box.
Social Bookmarking
Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same.
Twitter
Use Twitter to send a ‘tweet’ when you post a new article.
Social Networks
Create profiles on Facebook, LinkedIn and Mybloglog and include links to your site. This is not an exhaustive list; it is just to give you idea to get you started. Get lots of back links using relevant keywords.
Blog Commenting
Comments on well known blogs of your niche and put tpur link in signature.
These are some of the traditional link building ways that will help you in starting the basic link building campaign for your website or blog.
admin on February 13th, 2009
Page Rank for link builderz is What a Pet means to a lonely person. Did I exaggerate? I guess not 
.
So lets talk about Google PageRank today. Starting with the PageRank definitions, according to Wikipedia
PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyper linked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
Translating it into layman terms, Google PageRank is actually a tool/algorithm of Google to measure the importance of a web page. That green color bar is determine a webpage’s importance by ranking it in 0 - 10 scale. One can see the PageRank of his website with the help of Google toolbar, addons if using Firefox or many web based services that show the current PageRank of any webpage.
One thing to remember before going further is Google PageRank is always assigned to Web Page not to Web Site. So if some xyz.com has a PR 6, it means that the home page or index page of the web site has PR6 not the site itself. The formula to calculate PageRank is published on many places and its quiet complicated, atleast to me it is. So What is the purpose of Google PageRank and what advantage one has If he got some High PR? And why everyone (even the ones claiming that they don’t give a damn bout PageRank but introducing their own SOMETHING RANK 
) get cheered up after getting some increase in there green bar?
Well the advantage of PageRank is the increment of site’s importance to Google. When comes to deciding which page is better and getting all the other ranking factors like content, backlinks, age etc of same value, Google can rely on this factor. Moreover If you are some sort of advertising company(a web advertising company) or a wanna-be-monetizing-website than the importance of PageRank is doubled for you. Other than that there is not much. What You shouldn’t expect from high PageRank is high SERP’s ranking or more visitors.
Google Update its toolbar page rank after 2 to 3 months. According to Google the Page Rank one can see via tool bar or any other tool is 3-6 months old and the original Page Rank is changing constantly, hence maintaining the curiosity level of people maintained. Moreover, Page Rank of a website passes to all the links present on that Page. Means if web page A has a PR 5 and it has 5 links on it then a portion of PageRank will be distribute equally to those 5 links. That’s why you have terms now like PageRank Juice, PagrRank Channeling etc etc.
So when ever doing link building try to get links from a high PR assigned web page. This helps you to increase the trust level of your website in Google’s eyes. And you know what, a trusted site always ranks better.
Did I just say something un-important? 
By the way you can access the patent for Page Rank by Google here. Google PageRank Patent
And yes, the next PR update is expected in the end of February or in the start of March.
admin on February 10th, 2009
You surely have read many articles, e-books over Search Engine Optimization, Link Building, Internet Marketing etc. And in all of them you come across a term Keyword. All those articles and e-books are emphasizing on the term keyword and the importance of keyword.
So why all those SEO out there are always describing the keywords and there importance? How a keyword can make or break your online business. Yes, sure it can.
So what exactly is a keyword. Generally speaking,”any term that is relevant to your website or describing the subject/topic/industry/nature of your website can be termed as a keyword for you”.
A more SEO savvy definition can be, “any query that a user put in serch engine to get some specific info/material and in the end reach a specific relevant site is termed as a a keyword”.
Keywords are the words that are describing the topic, subject, industry or purpose of a website. They are the key factors in generating traffic from search engines, which are the biggest source of traffic for any website.When a user types a word or phrase into the search field, the search engine tries to find the website or a webpage that best matches that word. using them wisely is a must step if you want to generate a good and quality traffic for your website. To get the best and useful keywords for your website think like a customer. Brainstorm all the obvious words and phrases that a user can use to find the product you are selling or to find the info you are providing. There are many tools out there that will give you an idea on how many times a word is searched by users. You can use that data too enhance your keywords list.
After finalizing the keywords, you need to use them in your website content. You must use them in title tag, meta tags, body etc. Don’t Stuff the keywords but use them naturally. Always think what will be the benefit a visitor/customer will get if he comes to this page. Will he find the info which he was searching.
admin on February 4th, 2009
If you desire that your website should rank high in the search engines you need an effective link building strategy. The search engines like to see links pointing back to your website, the more links they see, the more important they think your site is and the higher your site will rank. But you don’t want just any old links. The best kinds of back links are links with relevant keywords.
Link building needs to be an ongoing part of your search engine optimization strategy, the more back links you have the better. But don’t rush and suddenly get thousands of links pointing to your site, you need to grow your back links naturally.
It seems more natural to get a few back links every day than to suddenly get thousands of back links overnight. The search engines watch for unnatural patterns, and if they think you are trying to manipulate them, they will drop your site from the search results.
The one thing you don’t want to do is give the appearance of anything that looks contrived. Resist the temptation to buy thousands of links, exploding your link popularity overnight will get your site penalized. How you link is important. Create anchor text using keywords for your back links when you can.
Anchor text is a clickable link, it is simply the text used to link to your site. The search engines use this text to help them decide what your page, is about. So, when possible, choose your major keywords as anchor text. You must use both your main keywords, and variations of your keywords. Try to vary the text you use to link to your site so that it looks natural. And remember that each page on your site ranks for its own keywords so the keywords you use when you link to a specific page on your site won’t necessarily be the same as when you link to your home page. You may won’t always be able to specify the anchor text, but make sure you seize the opportunity when you can.
Link building is just one aspect of search engine optimization, but it’s an important one, so create a link building strategy and keep on building links to the pages on your site. You will see an improvement in your search engine rankings and an increase in the traffic to your site. Building back links is well worth the effort.
admin on January 28th, 2009
Blog comment publishing is highly effective marketing technique and not offered by many marketing companies. This method of marketing can be a very successful way to let the public know about your business, create back links to your website, and generate more traffic.
Blog comment publishing is a relatively new marketing concept. Blogs are one of the newest ways to communicate online and focuses on communication, networking, and the movement of ideas online. Blog comment publishing allows web users to post their comments directly to blogs so that readers will see them, and allows people to connect with others virtually and gives them a sense of ownership. Blogging is one of the most popular online activities today.
Having realized the potential of blog commenting as a marketing strategy, you will know which blogs are the best to post information about your website on and to let everyone know about your website. Because you cannot use word of mouth or business cards that only targets the local community you live in to advertise an online business, you need the power of a marketing strategy that reaches a global market. Blog comment publishing allows the entire world to know about your website and it will generate buzz in the appropriate communities. The amount of readers who frequent blogs is astounding and commenting on the right ones will help drive traffic to your site.
When you run a blog comment publishing marketing campaign for your clients, you post links inside of strategically placed blog comments back to your company website. This allows readers to click on the link in the comment they read and go directly to your site. These back links also provide credibility to search engines that use the amount of back links a site has to help rank the site. As many of the blog platforms today has implemented the No Follow tag(which itself is useless), you should comment on only do follow blogs which will build backlinks to your website.
You should also use blog comment publishing to create hype around your website which is a great way to drive traffic. They are able to create excitement about the products or services offered by your company through the comments they post. They focus on the things that make your website stand out from the rest and give readers a reason to visit your site. They make readers want to find out what your business is all about through carefully written and placed comments.
The purpose of blog comment publishing is to generate more amount of traffic to a website through back links. When a website uses blog comment publishing they will receive more traffic and a higher search engine ranking. The traffic you will receive through this service will also be targeted to your products having come from blogs that relate to your website.
admin on January 26th, 2009
There are several factors involved in the optimizing and improving the web sites ranking in the search engines. And the back bone of them is link building. With every day changing web trends, Search Engine marketers exploring new and unique ways for link building and press release submission is found to be the one most vital tool. But then almost all web sites and business concerns send out their press release all the time and how can you actually stand out from the tough competition and make people and customers read your press releases? Before going into the details on how to promote the press release or how to write a proper optimized press release, let us first discuss what a press release is and how it is useful for search engine marketing.
A press release is nothing but an announcement or information about the launch or release of a new product or service. The announcement is made through the news media or other publications depending on the product and the audience targeted. It is a public announcement targeted as to the how, why, when and for what the product or services is introduced. Press releases take the product and makes it public and thus strikes awareness among people about the product. Thus it serves as a great marketing tool. The most important aim and focus of the press release is to gain the creditability of the public.
No doubt there are several sample press release templates out there and you can find hundreds and thousands of example/sample of press releases but how can we term something as a perfect press release format? Generally people seeing the hyped up advertisements whose sole aim is to talk all good things only about the product adhere from it or keep off from it as they lose trust and believe it to be a hoofed product. Whereas press release are written from the third party view and hence does not over expose the creditability of the product nor speak negatively of it. Taking a common stand these press releases are released and it most relevant like a product review. So people like reading press releases to update their knowledge on a particular product, service or a company. And if they found it helpful, they even post it on there website as a news, mentioning the concerned website and hence giving you a juicy backlink.
A well drafted press release can therefore serves as a great link building tool as well as expose the business concern and its products and services to the masses at the same time. This in fact affects the sales and it increases by leaps and bounds and most of gain helps to gain a trust and creditability among the people and customers. Thus press release submission can benefit any business organization and helps in its popularity among the public. In order to get maximum benefit the press release should be very well drafted by a professional.
admin on January 22nd, 2009
Link exchange is where you can feature other websites links on your own website and in exchange, the partners will display your web site hyperlink on their web pages. Link exchange has been practiced for a very long time by website owners and link exchange is now used by almost every site on the web big or small in order to improve rankings. Link exchange has certainly evolved a lot since internet marketing started, however one continuous factor is that Link Exchange was and still is one of the best ways of ranking your site or page higher on the search engines.
What are the benefits of link exchange? Well link exchange has been and still is a major part of internet marketing with the main benefit of link exchange being that it is one of the pivotal factors in improving placements in search engines. The major evidence for this statement is existence of so many link exchange directory and link exchange programs. Link exchange is the easiest way to improve your website link popularity, and by doing so, to achieve better search engine positioning and increase your traffic. If done properly Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. As has been proven over many years now link exchange is the most auspicious way for increasing your visitor traffic without paying any money for advertising. In addition link exchange is one of the most effective ways to increase website ranking, measured for example by Google page rank, therefore increasing traffic to your site.
Due to the domination of the search engine market by Google, and its underlying page rank technology, sites are deemed to be more important if they have large numbers of inbound links. However it is important to point out that if a lot of bad quality and irrelevant sites are linking to you, and your site is linking to them, Google may penalize your site for being irresponsible for your website content. Search engines such as Google use a special link analysis system to rank web pages. For example, try to grab top position in Google for ‘investment’ or ‘traffic’ or ‘diet’ without a high page rank and you will quickly find you have virtually no chance. Ultimately page rank is like trust rank for Google as well as for webmasters therefore I fail to understand why some people will not learn that they just can’t fool Google with their stupid tricks.
Link exchanging can expose your website to Internet users on a worldwide basis as link exchanging is one of the best methods of getting exposure to your site on a limited or zero budgets. Increased and targeted traffic can definitely be achieved by utilizing effective and relevant link exchange to attract larger, quality and targeted traffic for your web site. Websites with large exposure to the online market receive thousands of visitors a day, having a text link pointing to your site from one of these sites in a key area can filter huge volumes of traffic to your website. As we all know and have experienced the success of every web business lies in its traffic doesn’t it. One thing to consider is that there are several automatic link exchange softwares for windows, but the best way to do link exchange is to do it manually.
Link exchange is or should be a crucially important strategy for every internet business owner, as by using positive and relevant link exchange will prove to be the most accessible way to improve your web sites link popularity. By doing so, you will also achieve much better search engine positioning and increase your web sites traffic. Link exchange is also one of the most important steps in link building, making link exchange an absolute must do for good rankings in search engines.
