Link Building Bible | Link Building GuideA to Z Of Link Building!

Keywords - Defintion, Strategies, Utilization

admin on March 16th, 2009

Keywords play a major role in failure or success of any website as well as link building campaign. To run an effective link building campaign, you should research about the best keywords for your website. These keywords will be used in your site content as well as in anchor text of the incoming links for your website. But the question is how to choose the best and effective keywords for your website? Lets start our keyword hunt…

Remember that If you don’t choose the right keyword in the very first step, then it will undermine everything else you do later. Well, you are right! Why is your keyword so important?

Basically targeted visitors use search engines to find information using keywords. Choosing an effective keyword will help ensure that you targeted the right topic that someone actually wants to read. Here targeted visitors are the people that you most want to find and read your website. They are the internet surfers who are most likely to be interested in the service or product of your company and the most likely to respond by clicking through to your site.

Most of your targeted visitors will find your website by performing a search in one of the search engines. They will search for the keyword or words that make the most sense to them when they are looking for information. Your goal is to find the keyword that your targeted readers will most likely search under to find the information or the product that you are offering at your website. Use words that people are searching. Choosing a right keyword will ensure that your targeted visitors will take real interest in your website..

The basic and first step in finding effective keywords is putting yourself in your visitors’ shoes. Think about who they are and in what they’re interested in. If you run a website dedicated to pet food, then you wouldn’t want a visitor coming from the term online dating. Once you make a list of all the term you can think a visitor can use to find a site like yours, move to the second part of keyword research.

You can make your keyword list bigger by exploring your service or product with different angles. Let’s say you are selling Leather jackets. You can explore the need and objective areas of the product. Why anyone wanted a leather jacket? What exactly is its purpose and what purpose its fulfilling. You can also increase your keywords by categorizing your product in terms of color, size, etc.

Once you got a complete list of keywords that you can think of, go to keyword tools like wordtracker and Google Adword Keyword Tool. See the search counts of your keywords and competition against it. Your sheet may look like this after this work.

Remove the low count/searches keywords. Target the three worded keywords or phrases first. The two worded keywords in the mean time will get some rank automatically and then it will be easy to rank them on top positions. Consider the competition and competing sites. Once you finalized your keyword list, you can then move on to utilize these keywords as per there respective target page.

In the upcoming article we will discuss on how to utilize these keywords effectively. So stay tuned.

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Landing Pages - Optimization And Purpose!

admin on March 7th, 2009

When a person uses the internet or specifically some search engine to search for a product or service, s/he normally types a word or a phrase into a search engine and uses the results to find what s/he Wants. If your web page is among those first 10 listings, you have a much better shot at having a customer visit your website to find out what information, and what products and services you are offering. After optimizing your Landing pages, you can get more visitors and they visit your site and turn into buyers. However, just because they visited your site, does not mean that they will also buy from you. It depends on the steps you take to persuade them to buy your products or services.

Also known as the “name squeeze page” or “lead capture page”, Landing pages are the first point of entrance of a visitor which is coming from either a search engine or from some advertisement. Landing pages are designed specifically to encourage a visitor of your site to buy from your site. However landing pages aren’t limited to sales only. They have been used in list building, surveys, increasing subscribers etc etc.

While designing and optimizing a landing page, there is a clear agreement on the following factors that should be present in a landing page.

• Dedicated by objective
• Simple, brief and focused on the objective
• A call-to-action clear
• A minimum of navigational links
• Illustrations in line with the objective

An effective layout for a landing page should be in follwojgn format

• Title on page - related to the subject of the linking page
• Subtitle - more info related
• Bullets - important things the user/visitor will receive if they do what you are asking
• Testimonials
• Contact form

The Landing page must be written professionally. When writing a landing page, make it as if you are writing some sales letter. As a final reminder and conclusion, build trust. You can include your hand-written signature or a photo of yourself and how you can help your visitor through your free ebook or offer. Remember the old sales adage:

People buy you, not what you are selling

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