Archive for the ‘Keywords’ Category
admin on April 5th, 2009
In previous article about keywords definition and researching, we learn how to extract keywords related to your niche. After completing your keywords list, its time to put them in action.
Using the keywords in your content is not an easy task. Its not like you keep putting your keywords in every single sentence of the article. You have to integrate your keywords in content in a way that reader don’t find it annoying. Sp how can we include the keywords in our content in the reader friendly way?
First of all we have to analyze the user mentality. A person go online to search for answers to there problems or to get information. They aren’t hundred percent sure to buy a product when they come to a site that selling there required product. They just want some info regarding that product or they want the solution to some problem which that product addresses. If you present them with a page inserting your 100 keywords list in it, chances are you won’t like there comments about you; after all who likes to be called spammer
So all you have to do is give them what they want first and then optimize that totally useful content as per your keywords. Though its not that much hard but you have to do a little research for it. Follow the below procedure and you will be utilizing your keywords at there best.
1. Make a list of some ideas related to your product. Lets say you sell some pet food. Think or research bout what kind of problems you can have in this regard. Quality, price, etc. For example you can make an article like Buying cheap food for your dog can be an expensive deal.
2. Once you have the list of questions and problems, search related words regarding that questions and see what information is available. This will not only give you a good idea bout readers nature but also give you some good ideas or better solution to that problem.
3. Once you get fully aware of the problem’s solution, write that solution in your own words or its better if you come up with some better solution. Your article should addresses the problem in the beginning, the hurdles it takes to solve that problem and whats wrong with the existing or some solutions available in market. Then present your idea or solution. the point is give the reader something that he don’t regret after reading.
4. Once you have done with your article, find the suitable keywords for that article from your keywords list. Don’t use more than 3 keywords per article.
5. Add the major keyword in first paragraph by replacing some related word. in the same fashion add your second and third keywords in the body section of article. Use sub headings and points to get more options to add your keyword. Use bold, H1 , H2 tags in your article if you can. Don’t forget to add your major keyword in last paragraph.
6. Read the entire keyword optimized article. If it sounds stuffed, then less keyword repetition.
In the end, you will have an article that is both user friendly as well as search engine friendly.
admin on March 31st, 2009
I am sure that all of you have visited or used Yahoo Answers once at the time of reading this article. Lets start with some history of Yahoo Answers.
Yahoo! Answers is a community driven knowledge based website launched by Yahoo! on December 13, 2005. Yahoo Answers allows users to submit questions to be answered and answer questions asked by other users. For every answer the members earn points which increase there Expertise level. Each level requires a specific number of points.
Level - Points
Yahoo! Answers has become the second most popular Internet reference site after Wikipedia, according to Comscore.
Yahoo! Answers is basically a community driven question and answer site where people ask questions and answer the other people questions. So how come this is related to link building? Well it is!
I bet that every single person who has used Search Engine come across a result with Yahoo answer in SERPS. And its not co-incidence or once in a hundred case. We continuously see Yahoo answers popping up in Google SERP’s especially for the three worded queries. Moreover as people are now using more smart queries like how to and where to, the usefulness and importance of Yahoo Answers doubles.
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Lets make this thing clear…Yahoo Answer not only helps you in getting targeted visitors but also increase the indexing and ranking of your website.
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As you can see many categories on Yahoo Answer, one of them is definitely addresses your website niche/subject or at least relate to your website topic. What you have to do is answer the questions in the specific category that relates or match with your website topic or subject. But how? Here is the step by step procedure to take the maximum benefit of Yahoo Answers Service.
1. Get a yahoo id. Make your profile. Set your screen name.
2. Now Go to Advance Option.
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3. Enter your keyword. Select the Search for keyword in Questions option. Then select the open questions option. Press search.
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Now you will be presented with all the questions that are still opened for answers and contains the word you searched. Answer the questions and for reference put wikipedia site and your website. You can also put some non-competitor sites. Don’t forget to add the http:// with your website as it makes your link clickable.
Now the link from Yahoo Answer is no follow but still its a link from Yahoo which has its own value. Moreover the No follow tag is just for stopping Google PageRank flow but not ranking or indexing.
Use the service wisely and you will be amazed with the results.
admin on March 16th, 2009
Keywords play a major role in failure or success of any website as well as link building campaign. To run an effective link building campaign, you should research about the best keywords for your website. These keywords will be used in your site content as well as in anchor text of the incoming links for your website. But the question is how to choose the best and effective keywords for your website? Lets start our keyword hunt…
Remember that If you don’t choose the right keyword in the very first step, then it will undermine everything else you do later. Well, you are right! Why is your keyword so important?
Basically targeted visitors use search engines to find information using keywords. Choosing an effective keyword will help ensure that you targeted the right topic that someone actually wants to read. Here targeted visitors are the people that you most want to find and read your website. They are the internet surfers who are most likely to be interested in the service or product of your company and the most likely to respond by clicking through to your site.
Most of your targeted visitors will find your website by performing a search in one of the search engines. They will search for the keyword or words that make the most sense to them when they are looking for information. Your goal is to find the keyword that your targeted readers will most likely search under to find the information or the product that you are offering at your website. Use words that people are searching. Choosing a right keyword will ensure that your targeted visitors will take real interest in your website..
The basic and first step in finding effective keywords is putting yourself in your visitors’ shoes. Think about who they are and in what they’re interested in. If you run a website dedicated to pet food, then you wouldn’t want a visitor coming from the term online dating. Once you make a list of all the term you can think a visitor can use to find a site like yours, move to the second part of keyword research.
You can make your keyword list bigger by exploring your service or product with different angles. Let’s say you are selling Leather jackets. You can explore the need and objective areas of the product. Why anyone wanted a leather jacket? What exactly is its purpose and what purpose its fulfilling. You can also increase your keywords by categorizing your product in terms of color, size, etc.
Once you got a complete list of keywords that you can think of, go to keyword tools like wordtracker and Google Adword Keyword Tool. See the search counts of your keywords and competition against it. Your sheet may look like this after this work.
||Google Adword keyword Tool
Remove the low count/searches keywords. Target the three worded keywords or phrases first. The two worded keywords in the mean time will get some rank automatically and then it will be easy to rank them on top positions. Consider the competition and competing sites. Once you finalized your keyword list, you can then move on to utilize these keywords as per there respective target page.
In the upcoming article we will discuss on how to utilize these keywords effectively. So stay tuned.
admin on March 10th, 2009
Article submission is still a biggest source of link building. Publish it on your blog, submit it in article publisher directories or use it in Guest writing, it is still a major way of build links. But only an article isn’t enough for building links, but a quality article is required. If you wonder that why the article you submitted in article directories isn’t deriving the required results, its cause the article isn’t good enough to catch bloggers/webmasters attention to republish it on there websites/blogs or to talk bout it on there blogs and websites. Writing an article is an art itself. So how can you make a good, quality article that’s not only increase your readership but also helps you in gaining effective backlinks.
To make a quality and effective piece of article you should consider the following factors or tips on article writing.
1. Targeted Keywords
2. Useful/Informative content
3. Keyword Density
4. Catchy Title
5. Resource Box
1. Targeted Keywords
Before start writing you should know about what keywords you will be targeting in your article. This is the most important step as if you don’t chose the right keyword in the beginning, then it will undermine everything else you do afterward. Why so much emphasize on keyword?
Most of your targeted readers will find your article by performing a search in one of the search engines. They will search for the keyword or words that make the most sense to them when they are looking for information. And remember that most of the searchers are looking for the information rather than direct products. So your article should give useful info about the use or effectiveness of your products instead of introduction of your product.
2. Useful/Informative Content
An average searcher is estimated to give 8 to 10 seconds each page he visited. This means that he only scans an article and if something seems interesting to him, then he may decide to actually read the whole content. So instead of appraising yourself and your product, start with uses, benefits or needs of the products. Always promote your products at the end of the article or max in the mid of the article. You have to related the information with your product. You can write about the problem that your product or service is claiming to solve and in the end present them with the solution. But always ensure them int he begining that the problem is gonna be solve now. Always include Call to action after the solution.
3. Keyword Density
Though we agree that keywords are vital for any article’s success but that doesn’t mean that you start putting every keyword in the article r start every line of your article with a keyword. Write naturally than replace the related words with your keywords. Don’t stuff the keywords or it takes only a single click to close that annoying article.
4. Catchy Title
Title of your article plays a major role in a user decision to read it or not as its the title where it all starts.
Instead of putting 10 list or 10 ways, try to answer just one simple question from a readers perspective, What’s in it for me?
If your title answers the question of a reader s/he may read it till end but if not than s/he even don’t care to click on it. Make it enough catchy to get teh people click on it.
5. Resource Box
Resource box consist of three or four lines that goes right at the end of your article and provides some information about either you or your business. If you are doing guest writing its the best palce to include your call to action. You can promise solution to some problem or brand yourself too. Always include your website address in the resource box. DON’T appraise yourself and your greatness here.
Now, you have completed your article consider all above points, Its time to publish it. Your first stop should be article directories or free article directories. A lot of people/bloggers/webmasters use them to get the articles on daily basis as per there needs. You can search for guest writing blogs in your niche and send them the article. Search for newsletter that publish in your related industry. There are lot of ezine publishers out there. You can ask them to publish your article.
If you follow this six step article formula, you can too make a “Gone Hot” article
admin on February 10th, 2009
You surely have read many articles, e-books over Search Engine Optimization, Link Building, Internet Marketing etc. And in all of them you come across a term Keyword. All those articles and e-books are emphasizing on the term keyword and the importance of keyword.
So why all those SEO out there are always describing the keywords and there importance? How a keyword can make or break your online business. Yes, sure it can.
So what exactly is a keyword. Generally speaking,”any term that is relevant to your website or describing the subject/topic/industry/nature of your website can be termed as a keyword for you”.
A more SEO savvy definition can be, “any query that a user put in serch engine to get some specific info/material and in the end reach a specific relevant site is termed as a a keyword”.
Keywords are the words that are describing the topic, subject, industry or purpose of a website. They are the key factors in generating traffic from search engines, which are the biggest source of traffic for any website.When a user types a word or phrase into the search field, the search engine tries to find the website or a webpage that best matches that word. using them wisely is a must step if you want to generate a good and quality traffic for your website. To get the best and useful keywords for your website think like a customer. Brainstorm all the obvious words and phrases that a user can use to find the product you are selling or to find the info you are providing. There are many tools out there that will give you an idea on how many times a word is searched by users. You can use that data too enhance your keywords list.
After finalizing the keywords, you need to use them in your website content. You must use them in title tag, meta tags, body etc. Don’t Stuff the keywords but use them naturally. Always think what will be the benefit a visitor/customer will get if he comes to this page. Will he find the info which he was searching.