Archive for March, 2009
admin on March 31st, 2009
I am sure that all of you have visited or used Yahoo Answers once at the time of reading this article. Lets start with some history of Yahoo Answers.
Yahoo! Answers is a community driven knowledge based website launched by Yahoo! on December 13, 2005. Yahoo Answers allows users to submit questions to be answered and answer questions asked by other users. For every answer the members earn points which increase there Expertise level. Each level requires a specific number of points.
Level - Points
1. 1–249
2. 250–999
3. 1,000–2,499
4. 2,500–4,999
5. 5,000–9,999
6. 10,000–24,999
7. 25,000+
Yahoo! Answers has become the second most popular Internet reference site after Wikipedia, according to Comscore.
Yahoo! Answers is basically a community driven question and answer site where people ask questions and answer the other people questions. So how come this is related to link building? Well it is!
I bet that every single person who has used Search Engine come across a result with Yahoo answer in SERPS. And its not co-incidence or once in a hundred case. We continuously see Yahoo answers popping up in Google SERP’s especially for the three worded queries. Moreover as people are now using more smart queries like how to and where to, the usefulness and importance of Yahoo Answers doubles.
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Lets make this thing clear…Yahoo Answer not only helps you in getting targeted visitors but also increase the indexing and ranking of your website.
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As you can see many categories on Yahoo Answer, one of them is definitely addresses your website niche/subject or at least relate to your website topic. What you have to do is answer the questions in the specific category that relates or match with your website topic or subject. But how? Here is the step by step procedure to take the maximum benefit of Yahoo Answers Service.
1. Get a yahoo id. Make your profile. Set your screen name.
2. Now Go to Advance Option.
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3. Enter your keyword. Select the Search for keyword in Questions option. Then select the open questions option. Press search.
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Now you will be presented with all the questions that are still opened for answers and contains the word you searched. Answer the questions and for reference put wikipedia site and your website. You can also put some non-competitor sites. Don’t forget to add the http:// with your website as it makes your link clickable.
Now the link from Yahoo Answer is no follow but still its a link from Yahoo which has its own value. Moreover the No follow tag is just for stopping Google PageRank flow but not ranking or indexing.
Use the service wisely and you will be amazed with the results.
admin on March 16th, 2009
Keywords play a major role in failure or success of any website as well as link building campaign. To run an effective link building campaign, you should research about the best keywords for your website. These keywords will be used in your site content as well as in anchor text of the incoming links for your website. But the question is how to choose the best and effective keywords for your website? Lets start our keyword hunt…
Remember that If you don’t choose the right keyword in the very first step, then it will undermine everything else you do later. Well, you are right! Why is your keyword so important?
Basically targeted visitors use search engines to find information using keywords. Choosing an effective keyword will help ensure that you targeted the right topic that someone actually wants to read. Here targeted visitors are the people that you most want to find and read your website. They are the internet surfers who are most likely to be interested in the service or product of your company and the most likely to respond by clicking through to your site.
Most of your targeted visitors will find your website by performing a search in one of the search engines. They will search for the keyword or words that make the most sense to them when they are looking for information. Your goal is to find the keyword that your targeted readers will most likely search under to find the information or the product that you are offering at your website. Use words that people are searching. Choosing a right keyword will ensure that your targeted visitors will take real interest in your website..
The basic and first step in finding effective keywords is putting yourself in your visitors’ shoes. Think about who they are and in what they’re interested in. If you run a website dedicated to pet food, then you wouldn’t want a visitor coming from the term online dating. Once you make a list of all the term you can think a visitor can use to find a site like yours, move to the second part of keyword research.
You can make your keyword list bigger by exploring your service or product with different angles. Let’s say you are selling Leather jackets. You can explore the need and objective areas of the product. Why anyone wanted a leather jacket? What exactly is its purpose and what purpose its fulfilling. You can also increase your keywords by categorizing your product in terms of color, size, etc.
Once you got a complete list of keywords that you can think of, go to keyword tools like wordtracker and Google Adword Keyword Tool. See the search counts of your keywords and competition against it. Your sheet may look like this after this work.
| Keyword |
WordTracker Counts |
Google Adword keyword Tool |
Competition |
Target Page |
| Word 1 |
|
|
|
|
| Word 2 |
|
|
|
|
Remove the low count/searches keywords. Target the three worded keywords or phrases first. The two worded keywords in the mean time will get some rank automatically and then it will be easy to rank them on top positions. Consider the competition and competing sites. Once you finalized your keyword list, you can then move on to utilize these keywords as per there respective target page.
In the upcoming article we will discuss on how to utilize these keywords effectively. So stay tuned.
admin on March 10th, 2009
Article submission is still a biggest source of link building. Publish it on your blog, submit it in article publisher directories or use it in Guest writing, it is still a major way of build links. But only an article isn’t enough for building links, but a quality article is required. If you wonder that why the article you submitted in article directories isn’t deriving the required results, its cause the article isn’t good enough to catch bloggers/webmasters attention to republish it on there websites/blogs or to talk bout it on there blogs and websites. Writing an article is an art itself. So how can you make a good, quality article that’s not only increase your readership but also helps you in gaining effective backlinks.
To make a quality and effective piece of article you should consider the following factors or tips on article writing.
1. Targeted Keywords
2. Useful/Informative content
3. Keyword Density
4. Catchy Title
5. Resource Box
6. Distribution
1. Targeted Keywords
Before start writing you should know about what keywords you will be targeting in your article. This is the most important step as if you don’t chose the right keyword in the beginning, then it will undermine everything else you do afterward. Why so much emphasize on keyword?
Most of your targeted readers will find your article by performing a search in one of the search engines. They will search for the keyword or words that make the most sense to them when they are looking for information. And remember that most of the searchers are looking for the information rather than direct products. So your article should give useful info about the use or effectiveness of your products instead of introduction of your product.
2. Useful/Informative Content
An average searcher is estimated to give 8 to 10 seconds each page he visited. This means that he only scans an article and if something seems interesting to him, then he may decide to actually read the whole content. So instead of appraising yourself and your product, start with uses, benefits or needs of the products. Always promote your products at the end of the article or max in the mid of the article. You have to related the information with your product. You can write about the problem that your product or service is claiming to solve and in the end present them with the solution. But always ensure them int he begining that the problem is gonna be solve now. Always include Call to action after the solution.
3. Keyword Density
Though we agree that keywords are vital for any article’s success but that doesn’t mean that you start putting every keyword in the article r start every line of your article with a keyword. Write naturally than replace the related words with your keywords. Don’t stuff the keywords or it takes only a single click to close that annoying article.
4. Catchy Title
Title of your article plays a major role in a user decision to read it or not as its the title where it all starts.
Instead of putting 10 list or 10 ways, try to answer just one simple question from a readers perspective, What’s in it for me?
If your title answers the question of a reader s/he may read it till end but if not than s/he even don’t care to click on it. Make it enough catchy to get teh people click on it.
5. Resource Box
Resource box consist of three or four lines that goes right at the end of your article and provides some information about either you or your business. If you are doing guest writing its the best palce to include your call to action. You can promise solution to some problem or brand yourself too. Always include your website address in the resource box. DON’T appraise yourself and your greatness here.
6. Distribution
Now, you have completed your article consider all above points, Its time to publish it. Your first stop should be article directories or free article directories. A lot of people/bloggers/webmasters use them to get the articles on daily basis as per there needs. You can search for guest writing blogs in your niche and send them the article. Search for newsletter that publish in your related industry. There are lot of ezine publishers out there. You can ask them to publish your article.
If you follow this six step article formula, you can too make a “Gone Hot” article 
admin on March 7th, 2009
When a person uses the internet or specifically some search engine to search for a product or service, s/he normally types a word or a phrase into a search engine and uses the results to find what s/he Wants. If your web page is among those first 10 listings, you have a much better shot at having a customer visit your website to find out what information, and what products and services you are offering. After optimizing your Landing pages, you can get more visitors and they visit your site and turn into buyers. However, just because they visited your site, does not mean that they will also buy from you. It depends on the steps you take to persuade them to buy your products or services.
Also known as the “name squeeze page” or “lead capture page”, Landing pages are the first point of entrance of a visitor which is coming from either a search engine or from some advertisement. Landing pages are designed specifically to encourage a visitor of your site to buy from your site. However landing pages aren’t limited to sales only. They have been used in list building, surveys, increasing subscribers etc etc.
While designing and optimizing a landing page, there is a clear agreement on the following factors that should be present in a landing page.
- Dedicated by objective
- Simple, brief and focused on the objective
- A call-to-action clear
- A minimum of navigational links
- Illustrations in line with the objective
An effective layout for a landing page should be in follwojgn format
- Title on page - related to the subject of the linking page
- Subtitle - more info related
- Bullets - important things the user/visitor will receive if they do what you are asking
- Testimonials
- Contact form
The Landing page must be written professionally. When writing a landing page, make it as if you are writing some sales letter. As a final reminder and conclusion, build trust. You can include your hand-written signature or a photo of yourself and how you can help your visitor through your free ebook or offer. Remember the old sales adage:
People buy you, not what you are selling
