Archive for February, 2009
admin on February 26th, 2009
LinkBuilding is still a major factor for good ranking in SERP’s. As you know, in any Search Engine patent they emphasize on the back links very often. Google termed it as votes where as the other search engines also pay lot of attention to them. Ofcourse quality of the backlinks is a big factor, but still you can split your linkbuilding campaign in two parts.
- Quantity Links
- Quality Links
Considering the importance of link building, there are many tools out there for making the link building task more easy and convenient, but installing every software is no beneficial to you. When more or less every link building software is giving the same info, why should one install a desktop application for this purpose? There are other options to accomplish this task efficiently. Yes, I am talking bout Firefox and its addons. That can be the only thing you need for your link building campaign, unless you are obsessed with sales copies pitching about that SECRET LINK BUILDING software. So here is a list of some of the major addons for firefox that will help in turning your link building campaign into an effective link building campaign.
1. Search Status
It is a vital tool for anyone out there performing link building tasks. The usefulness of this addon make it the must addon for firefox. So how this tool gonna help you in linkbuilding?
Search status comes with an extensive collection of options that will let you know the PageRank, AlexaRank, the incoming links to that specific page, nature of links on that page whether they are no follow or do follow and much more. You can Download this great add on right here
ADD Search Status TO FIREFOX
2. SEO Tools Rank Checker
This is a handy addon created by Aron wall that still works to get keyword rankings in SERP’s. How this tool can help you in your link building campaign?
You can search for major terms of the page and see the current ranking of the page you are considering to place your link. This will gives you a better idea about how much this link will help your keyword or website.
ADD RANK CHECKER TO FIREFOX
3. SEOQuake Addon
This is another good addon that will comes in handy in many ways cause of its Custom parameter function. But how will it helps us in terms of linkbuilding?
Well there are options/parameters in this addon that will show you the PR of external resources present on the page. Plus the digg, delicious inclusion status of the page that whether its in there or not. This tool also comes handy when it comes to the indexing info of that specific page on which you are trying to place your link.
ADD SEOQuake ADDON TO FIREFOX
4. Text link Addon
Well this is just what many people are looking for (for proof see the comments of this addon :P). Ever comes on a page where some genius put the links in text forms or making then non-click able? Sure we all do. This addon actually makes them linkable saving your efforts in copying and pasting the url.
ADD TEXT LINK ADDON TO FIREFOX
This is the addon that can saves a lot of your time. When we are doing backlinks research, we sure be using Yahoo Site Explorer and google webmaster central tool. What this addon actually do is show you the PageRank of the linking page, the anchor text used on the link, and also checks the do-follow or no-follow of the links. Remember that it does all these things within the yahoo site Explorer or Google webmaster Tool.
ADD SEO LINK ANALYSIS ADDON TO FIREFOX
6. Yahoo Site Explorer Addon
This addon wil save you time of manually copying/pasting or writing a url in Yahoo Site Explorer. After installing this addon all you need to do is left click on the page and choose the YExplorer option and it will take you to the Yahoo Site Explorer. You can chose to see the backlinks and indexing option of a domain or some internal page in Yahoo site explorer.
ADD YAHOO-SITE-EXPLORER ADDON TO FIREFOX
So for now play with these 6 great link building Firefox addons. In the mean time let us research for some more great tools for you to make your link building campaign an effective linkbuilding campaign.
Oh yes..you may be wondering where is my wife in all that story..
well actually I searched alot and even delayed this post for a week but not found a single actress of hollywood who is actually single means unattached or unmarried(lets forget bout virgin). All are attached with someone or having babies of someone. So you guyz help me in my this research and If you found any single actress of hollywood(here single means unmarried), let me know via comments.
admin on February 23rd, 2009
When doing linkbuilding, many of us just try to get any link from anywhere. But since Google is revising Back Links factor in its ranking algorithm, It is time now to review the practices and try to go to the next level of link building. Poor quality links from dodgy websites, like link farms, will have a tiny or even no influence on the search engine rankings. Therefore it is no use to get thousands of poor quality links as the time spent to look for them and create them, won’t justify your efforts.
When doing the link building, consider the following points and you don’t have to worry about anything regarding Google going mad over you and your site
1. Don’t use same anchor text for 500 links. This may even gives you a shorter boost but after a week or two you will definitely start seeing not so good results.
2. Don’t even dare to think in link farm schemes where you can paste your 20 links ont he same page. This wont do any good to your site.
3. Don’t participate in Link Exchange programs where you get your link on some web page with name Links.html/php/etc. Links from such pages are highly de-valuated.
4. Don’t copy someone’s else content and put your link in it,. Especially when that content has already been indexed and cached by Google.
5. Don’t limit yourself to traditional methods. Think out of the box and be creative. Even if you don’t have budget to give some freebies, You can give free service or write a post on some other blog and in return gets a quality link.
6. Don’t limit yourself to short term link building. You may miss a great backlink only cause the website don’t have a PR now, but what if it gets some in the next one!
7. Don’t get hundreds of links in a day or two. What do ya think Google is? A dumb piece of software?
8. Don’t waste your several hours in reading such stupid posts about link building. Just Do it dude
admin on February 17th, 2009
Link building can be a long and difficult process. Given the scope of most link building projects, it’s vital that you allocate your resources and time efficiently. Awareness of the major link building myths and a bit of creativity can go a long way toward effective link building.
When deciding whether or not to submit a link on a web page, the major factor that used to determine the value of the page and the link is often Google PageRank and the site’s relevance. They are no doubt should has there importance but neglecting the link building opportunities cause of these factors isn’t a good thing.
Google’s PageRank is the indicator of authority that Google assigns to some specifc each web page. High PageRank is a good sign but in some cases links on PR 0 page can prove quite valuable, such as on an authority domain like a .gov or .edu link.
The best links are always on relevant sites preferably those of the same niche or industry or those with similar themes but links on entirely unrelated sites aren’t harmful, and can often help. Use common sense, but never reject a link building opportunity outright just because it isn’t in the same industry as your site.
Don’t think that the old school link building techniques won’t work cause some big SEO says so. The classic form of link building has always been asking via personalized email or a phone call to the webmaster to the site on which you’d like a link. It remains one of the most consistently effective techniques.
Use new techniques like “link bait,” articles written with the intention of gathering links. Write about sensational, reader-friendly topics and use catchy headlines. Create some video content that’s attractive to link to.
Don’t let go any link building opportunity. Run an effective link building campaign and avoid the myths and be creative and innovative.
admin on February 16th, 2009
Building backlinks is always a major problem for webmasters and bloggers. Many people, alrite SEO’s, have written hundreds of articles on how to get backlinks, What to consider when getting links etc etc. But no body tell the sources and ways you can have backlinsk. So here we are compiling a list of ways to get backlinks and backlink ideas. So ask yourself, How do you get back links to your site? and read this post.
Web Directory Submission
You can break your directory submission campaign in 3 categories. Local, Niche and General.
Develop relationships with other webmasters to get reciprocal links from related sites.
Involve yourself in forums related to your niche and include a link to your site as part of your signature file.
Create Squidoo lenses with a link back to your site.
Create HubPages with a link back to your site.
Start a blog on your own hosting or get some free ones on blogger or wordpress.
Write articles for article directories and include a link back to your site in the bio box or author’s resource box.
Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same.
Use Twitter to send a ‘tweet’ when you post a new article.
Create profiles on Facebook, LinkedIn and Mybloglog and include links to your site. This is not an exhaustive list; it is just to give you idea to get you started. Get lots of back links using relevant keywords.
Comments on well known blogs of your niche and put tpur link in signature.
These are some of the traditional link building ways that will help you in starting the basic link building campaign for your website or blog.
admin on February 13th, 2009
Page Rank for link builderz is What a Pet means to a lonely person. Did I exaggerate? I guess not .
So lets talk about Google PageRank today. Starting with the PageRank definitions, according to Wikipedia
PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyper linked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
Translating it into layman terms, Google PageRank is actually a tool/algorithm of Google to measure the importance of a web page. That green color bar is determine a webpage’s importance by ranking it in 0 - 10 scale. One can see the PageRank of his website with the help of Google toolbar, addons if using Firefox or many web based services that show the current PageRank of any webpage.
One thing to remember before going further is Google PageRank is always assigned to Web Page not to Web Site. So if some xyz.com has a PR 6, it means that the home page or index page of the web site has PR6 not the site itself. The formula to calculate PageRank is published on many places and its quiet complicated, atleast to me it is. So What is the purpose of Google PageRank and what advantage one has If he got some High PR? And why everyone (even the ones claiming that they don’t give a damn bout PageRank but introducing their own SOMETHING RANK ) get cheered up after getting some increase in there green bar?
Well the advantage of PageRank is the increment of site’s importance to Google. When comes to deciding which page is better and getting all the other ranking factors like content, backlinks, age etc of same value, Google can rely on this factor. Moreover If you are some sort of advertising company(a web advertising company) or a wanna-be-monetizing-website than the importance of PageRank is doubled for you. Other than that there is not much. What You shouldn’t expect from high PageRank is high SERP’s ranking or more visitors.
Google Update its toolbar page rank after 2 to 3 months. According to Google the Page Rank one can see via tool bar or any other tool is 3-6 months old and the original Page Rank is changing constantly, hence maintaining the curiosity level of people maintained. Moreover, Page Rank of a website passes to all the links present on that Page. Means if web page A has a PR 5 and it has 5 links on it then a portion of PageRank will be distribute equally to those 5 links. That’s why you have terms now like PageRank Juice, PagrRank Channeling etc etc.
So when ever doing link building try to get links from a high PR assigned web page. This helps you to increase the trust level of your website in Google’s eyes. And you know what, a trusted site always ranks better.
Did I just say something un-important? By the way you can access the patent for Page Rank by Google here. Google PageRank Patent
And yes, the next PR update is expected in the end of February or in the start of March.
admin on February 10th, 2009
You surely have read many articles, e-books over Search Engine Optimization, Link Building, Internet Marketing etc. And in all of them you come across a term Keyword. All those articles and e-books are emphasizing on the term keyword and the importance of keyword.
So why all those SEO out there are always describing the keywords and there importance? How a keyword can make or break your online business. Yes, sure it can.
So what exactly is a keyword. Generally speaking,”any term that is relevant to your website or describing the subject/topic/industry/nature of your website can be termed as a keyword for you”.
A more SEO savvy definition can be, “any query that a user put in serch engine to get some specific info/material and in the end reach a specific relevant site is termed as a a keyword”.
Keywords are the words that are describing the topic, subject, industry or purpose of a website. They are the key factors in generating traffic from search engines, which are the biggest source of traffic for any website.When a user types a word or phrase into the search field, the search engine tries to find the website or a webpage that best matches that word. using them wisely is a must step if you want to generate a good and quality traffic for your website. To get the best and useful keywords for your website think like a customer. Brainstorm all the obvious words and phrases that a user can use to find the product you are selling or to find the info you are providing. There are many tools out there that will give you an idea on how many times a word is searched by users. You can use that data too enhance your keywords list.
After finalizing the keywords, you need to use them in your website content. You must use them in title tag, meta tags, body etc. Don’t Stuff the keywords but use them naturally. Always think what will be the benefit a visitor/customer will get if he comes to this page. Will he find the info which he was searching.
admin on February 9th, 2009
An effective directory submission strategy may gives your website a boost that you have never imagine to get in ordinary circumstances. Directory submission is an extremely relevant and an effective one way linkbuilding technique. Submitting your website to reputable and relevant directories will provide your website with links, looks and leads if you take the time to develop an effective directory submission strategy.
Directory submission strategies are developed during the process of search engine optimization and search engine marketing. Directories provide links, looks and leads. The link to your website that is submitted to the directory for submission builds up your back links which builds up your search engine reputation. Search engines also look for directory submissions when evaluating websites for their search engine results page. The original purpose of online directories was to provide a valuable link for users to follow when researching information. Providing a link to your website for this native purpose can provide you with valuable leads for future customers.
There are thousands of directories. Many are beneficial to your website, however just as many can be detrimental to your website. The process of directory submission also provides an avenue for locating websites that have content related to yours, providing a valuable resource for link building and competitor analysis. Developing a directory submission strategy requires determining the most advantageous methods for search engine results and search engine marketing, as well as a cost and return analysis of your search engine budgeting. Unfortunately, it’s not a simple task to put a monetary value on link building, search engine exposure and customer leads since there are so many variables, both tangible and intangible.
A directory may charge a fee for your submission, or it may charge a recurring fee. There are many directories that do not charge for submission i.e. free web directories, however close scrutiny to the directory’s reputation is imperative to avoid being penalized by the major search engines. Budget decisions must be taken into consideration when developing your directory submission strategy.
Knowing your target market and having a well-developed customer profile can help you hone in on the directories that are most likely to give your website visibility and reach the customers that are most like to buy your product or service - or complete your call to action. Thus, you will be spending less money, but reaching customers that are most likely to commit, making the directory submission process more efficient. Directory submissions are not limited to search engine directories. Directories range from industry directories, niche directories,regional directories etc.
Finding and submitting into the directories most suitable for your niche and region will strengthen your search engine reputation as well as your website visibility to visitors most likely to be attracted to your website. May be you have been told by many SEO’s that directory submission is now an old school trick for search engine optimization but it should not be neglected if you are seeking to optimize every avenue of opportunity for search engine recognition and website visibility. A directory submission will bring you links to increase your page rank, looks to increase the probability of being included in search engine results, increased traffic, leads for new customers, link building and competitive analysis. Don’t underestimate the value of developing a directory submission strategy, or your website will be underestimated in search engine results - and overlooked by potentially valuable visitors. Submit your URL to directories to surpass your competitors that aren’t using directory submission - and your website visitors will be submitting to you.
admin on February 4th, 2009
If you desire that your website should rank high in the search engines you need an effective link building strategy. The search engines like to see links pointing back to your website, the more links they see, the more important they think your site is and the higher your site will rank. But you don’t want just any old links. The best kinds of back links are links with relevant keywords.
Link building needs to be an ongoing part of your search engine optimization strategy, the more back links you have the better. But don’t rush and suddenly get thousands of links pointing to your site, you need to grow your back links naturally.
It seems more natural to get a few back links every day than to suddenly get thousands of back links overnight. The search engines watch for unnatural patterns, and if they think you are trying to manipulate them, they will drop your site from the search results.
The one thing you don’t want to do is give the appearance of anything that looks contrived. Resist the temptation to buy thousands of links, exploding your link popularity overnight will get your site penalized. How you link is important. Create anchor text using keywords for your back links when you can.
Anchor text is a clickable link, it is simply the text used to link to your site. The search engines use this text to help them decide what your page, is about. So, when possible, choose your major keywords as anchor text. You must use both your main keywords, and variations of your keywords. Try to vary the text you use to link to your site so that it looks natural. And remember that each page on your site ranks for its own keywords so the keywords you use when you link to a specific page on your site won’t necessarily be the same as when you link to your home page. You may won’t always be able to specify the anchor text, but make sure you seize the opportunity when you can.
Link building is just one aspect of search engine optimization, but it’s an important one, so create a link building strategy and keep on building links to the pages on your site. You will see an improvement in your search engine rankings and an increase in the traffic to your site. Building back links is well worth the effort.
admin on February 2nd, 2009
Working on the social media side of SEO isn’t as easy as it seems, and should not be used merely to get links. Firstly, it is very time consuming and secondly there is a certain way to go about it. Spamming forums or blog comment boxes with “I agree!” type comments isn’t exactly giving you or your company a good reputation, nor will it earn you any traffic.
Social media sites put you in touch with people of similar interests. You are able to create groups that you can send updates to, network with other members and on some sites post articles that the members of the groups may find interesting. Some examples are LinkedIn, Twitter and Facebook.
The thing to remember with social media is that pretending to be involved isn’t enough to earn you the traffic you need. If you are interested, people will be interested in you - show them your interest. Let your audience know that you have opinions and knowledge to share, or questions to ask. As Social media site are called social for a good reason. This is a place for people from all over the world find and connect with other people with same interests and hobbies, and form groups online, build friendships, have new relationships and share their favorites interests and ideas.
It was only natural for these people to start and use these groups, friendships and new relationships for their businesses. When you have online friends, you can reach a larger crowd of people, all are potential customers, and this is how the social media marketing or social networking was born.
So how easy it is to use the social bookmarking for internet marketing purpose?
Step 1 - Join some of the leading social media platforms. Websites such as Digg, Delicious, StumbleUpon and more are very popular social media sites. Bookmarking a page in those site and some other sites can be indexed very quickly by the search engines, this is very good if you want to drive traffic to your website, free and let the search engines notice you.
This tactic is very good, When you need to drive traffic to a new website and have no money to invest in advertising.
Step 2 - Complete you profile. If you want to promote your internet home business using social media sites and social networking, try to give as much details as you can. When you are online do not hide behind a screen name, if you are here for business let the people know a little about you, sign in with your real name, write a few detail about yourself and on your home business. At the end give a link back to you website and a few of your mostly recommended products.
Step 3 - After finishing your profile is time to socialize. Social marketing is all about making friends, finding people with the same interests as yours, joining groups and building relationships. These friends are important for your business and they will help you in time to promote your home business, but you will have to help them too. You will find a lot of webmasters and bloggers working in some related niche to your site. you may start link building by asking them to place your website link on them.
Step 4 - Now it is time to start the social networking. Social bookmarking is the word. You bookmark you website or blog, and you let people know about it. You also have to bookmark other people websites and blogs, and vote for your friend’s bookmarks.
When in social media marketing you need to give to others if you want them to give back to you, this is when you get the best results.
Step 5 - Ask your friends to vote for your favorite links and offer to do the same for them. From here the traffic to your website will only grow and you get it all for free.
If you join the top leading social media sites, you will get more traffic, as the website popularity grow you will get more votes, your bookmark get indexed faster and this is also counts as a backlink from some of those sites. Plus you will surely get some related websites which definitely helps you in your link building campaign. There are many auotmated social media softwares out there but its wise not ot use them as sooner or later, as you will get banned.